WAKODO Story
The history of WAKODO dates back more than 110 years, to 1906.
Dr. Tsukasa Hirota, Japan’s very first professor of paediatrics at the Tokyo Imperial University (now the University of Tokyo), founded WAKODO Pharmacy, which evolved into today's WAKODO.
At that time, Japan faced high infant and child mortality rates due to poor nutrition. Determined to change this, Dr. Hirota dedicated himself
to improving children's health and reducing mortality.
Carrying forward the founder's vision, our first president,
Mr. Kyoji Ohga, produced Japan's very first infant milk formula, "Kinomeal", in 1917.
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As of July 1, 2017, ASAHI GROUP FOODS, LTD, became the owner of
WAKODO brand products.
WAKODO's History of Milk Formula
A history stretching back to over 110 years
WAKODO Today
Today, WAKODO is the best selling baby food brand in Japan*.​ We continue to research and design our products around babies' needs, catering to various stages of growth and the taste, size, firmness, and volume best suited to each growing stage, always endeavouring to offer loving quality for every baby.
*INTAGE SRI+ (Baby food, All types of stores, Value share January 2002 - December 2024)
